You have the name; now all that’s left to do is tell the world that your auto repair business is open. Of course, it’s important that you live up to the name of the franchise that you own. Customers expect a certain level of quality and so, they choose certain brands over the others. When a customer chooses your business, thank them by offering great service for all their repair needs.
Aside from going the extra mile to provide superb auto repair, you will also get more attention on your business if you understand marketing and the best ways to reach your audience. It is a competitive world out there and if you’re not ready to go the extra mile to bring in customers, the other guys will. Marketing and advertising is essential to your auto repair franchise success.
A few marketing and advertising ideas to ponder for your business:
· Social media is one of the best sources for marketing. Create accounts, interact with customers, and have fun. Social media provides a marketing platform and can help you get to know your customers a little bit better.
· Special deals and offers do not cost your business money. Instead, they help the company bring in more profits through the door. Don’t be afraid to entice customers with an awesome BOGO deal, freebie, or other special offer of your choosing.
· Banners, newspaper and magazine advertisements, and TV commercials if you can afford the splurge, all suffice as great advertising techniques that will attract more customers your way.
· Provide great customer service. Word of mouth is one of the biggest advertisements you have. When customers like what you offer, they’ll tell all their coworkers, friends, family, and even social media about your brand and business.